With book, Ivanka Trump must walk complicated ethical line
With book, Ivanka Trump must walk complicated ethical line WASHINGTON (AP) — With the publication of her new self-help book, Ivanka Trump must navigate complicated ethical territory. The focus of intense public interest, the first daughter and unpaid White House adviser has somewhat sought to limit her profile. But this week she came out with "Women Who Work: Rewriting the Rules for Success," a book that developed from a women-friendly marketing campaign by her lifestyle brand. While Trump has opted to donate proceeds to charity and avoid a publicity tour, the book has generated a rash of media coverage — and some fresh questions about whether she could profit from her rising profile, particularly as her name is synonymous with her brand. Ivanka Trump has stressed that the book is a personal project written before her father, Donald Trump, was elected president in November. Citing federal ethics rules, she has said she will not do a publicity tour or media appe...